Publication No. 7
Title: “All the News That Fits on Tablets: An Analysis of News Consumption and Best Practices,” http://www.aejmc.org/home/2013/08/industry-research-2/, August 2013
Author(s) Lamb, Yanick Rice
The AEJMC Council of Affiliates Annual Industry Research Forum competition began with AEJMC’s Centennial conference in August in Chicago. The interdependence between the academy and the professional and industry organizations it serves provides an opportunity for collaboration on research that can benefit everyone.
The Council of Affiliates of AEJMC, which consists of 35 member organizations related to the fields of journalism and mass communication, sponsors an annual Industry Research Forum designed to strengthen the academy/industry link.
The 2013 winners each presented their research at the AEJMC Conference in Washington, DC. The winners are as follows, and their research can be found here:
- “All the News That Fits on Tablets: An Analysis of News Consumption and Best Practices,” Yanick Rice Lamb, Howard University
- “Social Media And Journalism: What Works Best And Why It Matters,” Sue Burzynski Bullard, University of Nebraska-Lincoln
In light of the biggest media revolution since the debut of radio and television, this paper seeks to analyze whether newspapers and magazines are effectively using iPads and other tablets to serve readers and remain competitive. This will include examining whether news organizations are making the most of the technology, explaining the production and financial challenges, determining best practices, looking at the future and assessing what attracts and keeps readers.