by Yanick Rice Lamb | Jun 23, 2018 | |
Publication No. 6 Refereed Book Chapter Title: Lamb, Y.R., and Desrosiers, K. (2013). “The Seven Sisters and Their Siblings Go Digital: An Analysis of Women’s Magazine Content on Websites, iPads and Cell Phones.” Langmia, K., Tyree, T.C.M., O’Brien, P. and Sturgis, I., eds. Social Media: Pedagogy and Practice. Lanham, MD: Rowman and Littlefield, Ltd. Author(s) Lamb, Yanick Rice and Desrosiers, Kendra Published by New York: Rowman and Littlefield, Ltd Abstract For more than a century, a group of women’s magazines known as the Seven Sisters have been leaders in their category. Since the onset of the women’s movement, their relevance has been questioned and one of the sisters has died. This research paper will seek to determine if the magazines are effectively using websites, cell phones and tablets based on a multi-platform analysis of content as well as mobile, app and website usability frameworks. Click here to read the chapter as a post or PDF: 13-Chapter Eight – Lamb Desrosiers Role I co-authored one of 13 peer-reviewed chapters, edited by Kehbuma Langmia and Tia C.M. Tyree, associate professors in the Department of Strategic, Legal and Management Communications at Howard University; Pamela C. O’Brien, associate professor and chair of the Department of Communications at Bowie State University; and Ingrid Sturgis, associate professor of new media in the Department of Media, Journalism and Film at Howard University. According to the editors, “Social Media: Pedagogy and Practice examines how interactive technologies can be applied to teaching, research and the practice of communication. This book demonstrates how social media can be utilized in the classroom to build the skill sets of students going into journalism,...
by Yanick Rice Lamb | Jun 23, 2017 | |
Publication No. 5 Refereed Book Chapter Lamb, Y.R. (2015). “Communication and Consumer Lifestyle Behavior.” The Routledge Handbook of Magazine Research: The Future of the Magazine Form: Research Perspectives and Prospects. Abrahamson, D. and Prior-Miller, M., eds. New York: Peter Lang Publishing. http://www.routledge.com/books/details/9781138854161/ Author(s) Lamb, Yanick Rice Published by Routledge/Taylor & Francis Group Role I wrote one of 33 peer-reviewed chapters, examining scholarly research on magazines that subscribe to a consumerist philosophy and that are marketed to the general public. Click here to read the manuscript. Application of Theory This chapter examines consumer magazines through a research review and historical analysis. It explores research focusing on the interplay between magazines and consumer lifestyles — how magazines covered and often influenced consumer lifestyles as well as how consumer lifestyles influenced the content in magazines. A common thread in the literature is how readers increasingly came to be viewed and valued as consumers, particularly as potential buyers of the products and services advertised in magazines. In the process, magazines stimulated consumptive behavior by playing to the needs and wants of consumers. These consumer magazines help to create and feed reader appetites for esteem and enjoyment — whether readers aspired to the lifestyles featured in the publications and whether they could afford to obtain or maintain them. Publisher’s Description Scholarly engagement with the magazine form has, in the last two decades, produced a substantial amount of valuable research. Authored by leading academic authorities in the study of magazines, the chapters in The Routledge Handbook of Magazine Research not only create an architecture to organize and archive the developing field of magazine research, but...
by Yanick Rice Lamb | Jun 21, 2014 | |
Book Chapters AllInvited ChaptersPortfolioRefereed Book ChaptersResearch/Creative Work Invited Book Chapter: “Daddy, My Brother Barack and Me” Invited Book Chapters: Haternation Refereed Book Chapter: The Seven Sisters and Their Siblings Go Digital Refereed Book Chapter: Magazines and Consumer Lifestyle Book Chapters Search for: Pages About Speaking Engagements & Media Appearances Home HOWARD PORTFOLIO Portfolio ContentsHOWARD PORTFOLIO Teaching Research/Creative Work Service Professional Development Curriculum Vitae Criteria and National Distinction APT and Other Documents References Recent Comments Meta Log in Entries feed Comments feed...
Recent Comments