Refereed Book Chapter: The Seven Sisters and Their Siblings Go Digital

Refereed Book Chapter: The Seven Sisters and Their Siblings Go Digital

Publication No. 6 Refereed Book Chapter Title: Lamb, Y.R., and Desrosiers, K. (2013). “The Seven Sisters and Their Siblings Go Digital: An Analysis of Women’s Magazine Content on Websites, iPads and Cell Phones.” Langmia, K., Tyree, T.C.M., O’Brien, P. and Sturgis, I., eds. Social Media: Pedagogy and Practice. Lanham, MD: Rowman and Littlefield, Ltd. Author(s) Lamb, Yanick Rice and Desrosiers, Kendra Published by New York: Rowman and Littlefield, Ltd Abstract For more than a century, a group of women’s magazines known as the Seven Sisters have been leaders in their category. Since the onset of the women’s movement, their relevance has been questioned and one of the sisters has died. This research paper will seek to determine if the magazines are effectively using websites, cell phones and tablets based on a multi-platform analysis of content as well as mobile, app and website usability frameworks. Click here to read the chapter as a post or PDF: 13-Chapter Eight – Lamb Desrosiers Role I co-authored one of 13 peer-reviewed chapters, edited by Kehbuma Langmia and Tia C.M. Tyree, associate professors in the Department of Strategic, Legal and Management Communications at Howard University; Pamela C. O’Brien, associate professor and chair of the Department of Communications at Bowie State University; and Ingrid Sturgis, associate professor of new media in the Department of Media, Journalism and Film at Howard University. According to the editors, “Social Media: Pedagogy and Practice examines how interactive technologies can be applied to teaching, research and the practice of communication. This book demonstrates how social media can be utilized in the classroom to build the skill sets of students going into journalism,...
References

References

References Comments About Yanick Rice Lamb and Her Impact TruthBeTold.news African-American History Museum Does Justice to Women Multiple Sclerosis in ‘Health and Wellness for People of Color’ Howard University News Service Remembering Gwen Ifill ’50 Years After the Kerner Commission, Little Progress for People of Color in Media’ APT Table of Contents The Toxin Connection Professional Development Activities The Impact of BMI on Women’s Physical Health Ratings, Fibroids, Anemia and Infertility “Such a wonderful inspiration to all of her students.” — Chablis Jenkins — “She was really the angel in my life in college who shepherded me through to start my career.” — Responding to Elaine Fluker’s interview question on who she would thank in life besides her mother (December 2016) Charreah K. Jackson Senior Editor, Essence Magazine Professor Yanick Rice Lamb served as my print journalism sequence coordinator, honors thesis advisor and professor for several core courses in the Department of Journalism in the four years leading up to my graduation in 2010. One of her unique strengths was the ability to foster a culture of innovation among her students and sustain the level of excitement and commitment needed to bring innovative ideas to fruition. In 2008, a group of students and I embarked on what was then considered, a very ambitious and path-breaking media project—starting a national online arts and entertainment magazine headquartered on Howard University’s campus titled 25 Magazine. Lamb’s advisement and training on the fundamentals of magazine journalism, multimedia convergence, production and newsroom organizational processes proved quintessential as 25 Magazine grew from a staff of five to a cross-functional team of nearly 50 students. The...
Coverage of Affordable Care Act

Coverage of Affordable Care Act

Publication No. 21 Research and Reporting on the Patient Protection and Affordable Care Act  Role Researcher, reporter and photographer Impact This collection of research and reporting on the Patient Protection and Affordable Care Act is noteworthy because of the historic nature and importance of health reform as well as the vital need to enhance understanding and awareness among citizens, regardless of their stance. These articles brought much-needed attention to unreported and underreported aspects of health reform. They also provided customized content relevant to African Americans. They are an outgrowth of my initial coverage of the inaugural three-day arguments at U.S. Supreme Court and later challenges there. In both cases, I was one of just a few African-American journalists credentialed to cover the proceedings. My work has appeared in a variety of publications and websites before, during and after the hearings, which have also been highlighted in my classes at Howard University as well as with high school students in the Urban Health Media Project under our $300,000 Kellogg grant. My research and preparation also included participation in a National Press Foundation webinar, seminars sponsored by the Association of Health Care Journalists and Kaiser Health News, along with a White House town hall and briefings with the Secretary of Health and other cabinet members. I conducted some of the reporting with support from the Journalists in Aging Fellows Program, a project of the Gerontological Society of America (GSA)  and New America Media, with funding from the Silver Century Foundation. The components of this compilation have had widespread distribution, including: BlackAmericaWeb.com, the companion site for the Tom Joyner Morning Show, the No. 1...
FierceforBlackWomen.com

FierceforBlackWomen.com

Publication No. 1 Creative Works Media Production: Web Development Title: FierceforBlackWomen.com  Co-Principal Investigator and Co-founder: Lamb, Yanick Rice Contribution I’ve been involved in research and development of a digital network that addresses health disparities by targeting African-American women age 35 and older. The core of the network is a health and wellness website,FierceforBlackWomen.com, which is supplemented by face-to-face interaction, social media and eventually customized apps. Fierce also puts us at the forefront of digital media entrepreneurship at a time when African Americans are woefully under-represented and overlooked. Synopsis When it comes to health and many other areas, women are the decision makers and influencers. Healthy women mean healthy families and healthy communities. Fierce is an exciting, digital network that fills a void in the media landscape by helping busy, dynamic black women in the prime of their lives be healthy, fit and fabulous. Fiercehelps women and their families break the cycle of health disparities, which is literally a matter of life or death in many cases. Impact/Recognition FierceforBlackWomen.com is revolutionary because women’s magazines and websites tend to focus disproportionately on beauty, fashion and entertainment. In this youth-obsessed world, they are also lacking in content and images featuring black women who are 35 and older. My co-founder and I bring years of trust and experience in health journalism from publications ranging from Essenceand Heart & Soulto Healthand Scientific American. For years, women have been begging us to develop the equivalent of a “black Moremagazine.” (Morefocused primarily on white women over 40.) No other media outlets offer the in-depth, journalistic analysis on health and well-being that Fierce provides, along with consistent access...
Service

Service

Service Teaching In the midst of this media revolution, Yanick Rice Lamb has helped to keep the curriculum current so that students in the Department of Media, Journalism and Film can successfully compete with others applying for graduate school or employment as well as develop successful businesses, films and other enterprises. See more ... Research/Creative Work Yanick Rice Lamb discusses digital magazines at AEJMC’s Southeast Colloquium at Virginia Tech. She later co-authored a chapter with Kendra Desrosiers, a Howard and MIT graduate who is now at Google. “The Seven Sisters and Their Siblings Go Digital: An Analysis of Women’s Magazine Content on Websites, iPads and Cell Phones” is featured in the book Social Media: Pedagogy and Practice. See more ... Service Yanick Rice Lamb has received accolades for her hard work, dedication and willingness to serve. Her involvement in the School of Communications has increased each year. She does so much more that goes undocumented on campus, in the community and for media organizations. Here, she returns for Career Day at Ghoulson Middle School in Prince Georges County, Maryland. See more ... National Recognition The Executive Leadership Council invited Yanick Rice Lamb to return for its main event in Minneapolis after a successful Fireside Chat the previous year in Chicago between Yanick and Julianne Malveaux, then president of Bennett College. Yanick leads a lively forum on black women and power with Ebony executives Linda Johnson Rice and Desiree Rogers at the Women’s Leadership Summit. Professional Development Committed to enhancing her skills and knowledge base, Yanick Rice Lamb regular participates in webinars, workshops and conferences such as the American Magazine Conference (left). Her courses and research benefit as she learns about best practices and interacts...