Stepping Up The Social Media Teaching Strategies Thanks To AEJMC Magazine Panel

by | Jun 14, 2014 | Presentations |

Excerpt from George Daniels, University of Alabama at AEJCM Southeast Colloquium at Virginia Tech in 2012.

Yanick Rice Lamb shared early results of her research on the digital strategies of several national magazines. (Photo credit: George Daniels/University of Alabama)

Yanick Rice Lamb shared early results of her research on the digital strategies of several national magazines. (Photo credit: George Daniels/University of Alabama)

BLACKSBURG, Va– The notion of “save the best for last,” definitely applies to a trio of presentations scheduled for the tail end of  the AEJMC Southeast Colloquium last weekend here on the Virginia Tech campus.

Representing the Association for Education in Journalism and Mass Communication Magazine Division, Yanick Rice Lamb, Erin Coyle, and Susan Sivek delivered a set of recommendations for “Going Digital: Preparing Students to Succeed as Magazines Move from Paper to Pixels.”

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“Change is the cost of doing business,” said Yanick Rice Lamb, who teaches several courses in the journalism department at Howard University’s School of Communications. (Full disclosure: I am a proud 1992 graduate of this program– Go Bison!)

Lamb’s research focuses on the innovative way national magazines are changing in the age of iPod and e-Reader platforms.

Among the findings from her study was the realization that many magazines are expecting  those new hires in the magazine design arena to not just have traditional skills in pagination programs such as Quark X Press and Adobe InDesign.

Increasingly, those designers may be called upon to design contact for a mobile APP and thus must arrive at the publication with some familiarity with HTML5 and JavaScript.